PRIMARY ARMS

Since our founding in 2007, Primary Arms has served as Houston’s premier tactical brand, and we’re seeking talented individuals to join our team.

Just like Houston itself, our legacy is built on its diversity. No matter where you come from, or where your skills align, Primary Arms is a place where you’ll find a network of support and personal growth. In this industry, every day brings new opportunities, and our teams rely on one another to discover them.

So, whether you’re a young professional, a steadfast Veteran, an impassioned artist, or just a genuine firearms enthusiast, we welcome you to Primary Arms.

WHY PRIMARY ARMS

Primary Arms provides a career unlike any other.

We’re in one of America’s fastest-moving industries, where technologies and prospects are constantly evolving. Our success comes from a passion for nonstop improvement—whether in developing a new Optical design or by adding a growing brand to our eCommerce site. At Primary Arms, any employee can contribute to excellence, and at every level, we openly invite improvement.

Though we’ve grown a lot since our humble beginnings, Primary Arms still feels like a small, tightly-knit business where everyone is an essential part of our team. That’s why we offer compelling benefits packages, which show our commitment to our employees.

BENEFITS

Primary Arms is committed to competitive compensation with frequent growth opportunities. We evaluate our wages not just by the firearms industry, but by the job market as a whole, so you’re always fairly rewarded for your time and contributions.

Beyond compensation, we also offer competitive 401 (k) options with matching to help you save for retirement. You can also choose from a wide variety of comprehensive health, life, vision, and dental insurance plans. We do our best to tailor these offerings to our employees' needs, helping them to direct their income exactly as desired.

Of course, our employees also receive a considerable company discount on anything we make or carry, which includes over 15,000 products. If you’re passionate about firearms or the outdoors, there’s no better way to save money while staying up-to-date on your favorite hobbies.

Email Marketing Specialist

Houston, TX

Full Time

Mid Level

Job Overview

The Email Marketing Strategist will lead the Monthly Ad Plan for all departments. This person will drive the process of sending daily email advertisements, be responsible for coordinating ad schedules, manage unforeseen schedule changes and maintain the weekly ad planning presentation. Email and SMS campaign support will also extend to and including Primary Arms Corporate, Primary Arms Optics, Primary Arms Government, Expo Arms and Primary Arms Wholesale. Additionally, the Sr. Email Marketing Strategist will lead in managing new datasets including Giveaways, Bonus Bucks, PA Government, and PA Optics dealer records.

Responsibilities and Duties

Works with Sr. Email Marketing Manager, Merchandising Managers and Creative Design Manager to execute a monthly Ad Planning report and approval process
Leads department team members, Merchandising and Creative team to build, approve and send all email & SMS campaigns
Coordinates email content for Primary Arms Optics, Wholesale, and Government teams to build weekly email launches, programs or dealer communications
Responsible for configuring new or adding to existing email lists such as Giveaway subscribers, Bonus Bucks recipients, PA GOV applicants, and subscribers generated through planned trade shows or Range Day events
Analyzes reporting on recurring emails for Retail, GOV, Wholesale and PA Optics
Leads A/B testing process and present reporting on results
Responsible for all Carousel banners, Featured Brand, and Media purchases of banner placements
Provides competitor email marketing trends and ideas
Explores and proposes new email marketing strategies and opportunities

Skills and Qualifications

2+ years hands on experience editing website or email banners with Illustrator and Photoshop (College level experience with Graphics Design accepted) to create multi-product images or make last minute changes to existing email or web banners and graphics
Ability to understand our industry, marketplace, including competition, consumer behavior/demands and demographics
Strategy and execution of email initiatives
Familiarity with E-Mail Platforms (e.g. Listrak, Bronto, ExactTarget, Constant Contact, aWeber, MailChimp, Drip, SendGrid, SendinBlue, etc…)
Working knowledge of Email Copywriting and Email Design
Ability to work with Content Management Systems (CMS) and change graphics, text etc.

Knowledge of format types such as PDF, TIF, EPS, JPG, PNG, GIF and how to create/edit them
Working knowledge and proficiency in Microsoft Excel and Outlook
Understanding of Mobile Design
Strong written and verbal communication skills

Education/Experience

2+ years hands on experience in creating E-Marketing Campaigns on Enterprise level E-Mail Marketing platforms
Asset management for email and landing page execution
Knowledge of best practices in HTML
- Database experience or Python coding a PLUS
Keen sense of composition, typography, color theory, space, scale, layout and grid systems for print and digital
Ability to follow existing brand and style guidelines
A portfolio of design from Illustrator and Photoshop
Firearm enthusiast or firearms industry experience/knowledge a plus

Other Duties

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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