PRIMARY ARMS

Since our founding in 2007, Primary Arms has served as Houston’s premier tactical brand, and we’re seeking talented individuals to join our team.

Just like Houston itself, our legacy is built on its diversity. No matter where you come from, or where your skills align, Primary Arms is a place where you’ll find a network of support and personal growth. In this industry, every day brings new opportunities, and our teams rely on one another to discover them.

So, whether you’re a young professional, a steadfast Veteran, an impassioned artist, or just a genuine firearms enthusiast, we welcome you to Primary Arms.

WHY PRIMARY ARMS

Primary Arms provides a career unlike any other.

We’re in one of America’s fastest-moving industries, where technologies and prospects are constantly evolving. Our success comes from a passion for nonstop improvement—whether in developing a new Optical design or by adding a growing brand to our eCommerce site. At Primary Arms, any employee can contribute to excellence, and at every level, we openly invite improvement.

Though we’ve grown a lot since our humble beginnings, Primary Arms still feels like a small, tightly-knit business where everyone is an essential part of our team. That’s why we offer compelling benefits packages, which show our commitment to our employees.

BENEFITS

Primary Arms is committed to competitive compensation with frequent growth opportunities. We evaluate our wages not just by the firearms industry, but by the job market as a whole, so you’re always fairly rewarded for your time and contributions.

Beyond compensation, we also offer competitive 401 (k) options with matching to help you save for retirement. You can also choose from a wide variety of comprehensive health, life, vision, and dental insurance plans. We do our best to tailor these offerings to our employees' needs, helping them to direct their income exactly as desired.

Of course, our employees also receive a considerable company discount on anything we make or carry, which includes over 15,000 products. If you’re passionate about firearms or the outdoors, there’s no better way to save money while staying up-to-date on your favorite hobbies.

Marketing Associate

Houston, TX

Full Time

Mid Level

Job Overview

The E-Commerce & Affiliate Marketing Associate supports execution across online marketplaces (Amazon, eBay, Gun Broker, etc.) and Primary Arms’ affiliate marketing program, which operates on AvantLink. This role focuses on listing maintenance, performance tracking, campaign coordination, and day-to-day support for affiliate partners and sales channels. The associate works cross-functionally with marketing, merchandising, operations, and customer service to drive sales and maintain channel health.

Key Responsibilities

1. Marketplace Channel Support

Assist in managing Amazon, eBay, and other marketplace listings and operations.
Monitor performance metrics and escalate issues that may impact seller status.
Collaborate with Customer Service and the DC teams to resolve operational challenges such as returns, pricing discrepancies, fraud alerts, and shipping changes.

2. Listing Creation & Optimization

Create new listings and maintain existing ones using SEO, keyword research, and competitive benchmarking.
Update product titles, descriptions, images, and backend fields to meet marketplace compliance and improve visibility.
Track listing metrics (impressions, CTR, conversions) and support ongoing improvements.

3. Affiliate Program Operations (AvantLink)

Assist in onboarding new affiliates, influencers, and brand ambassadors to AvantLink.
Set up promotional campaigns, validate commissionable items, and manage coupon codes and tracking links.
Help verify affiliate sales data and assist with monthly platform invoice processing and reporting.

4. Campaign & Promotion Support

Ensure Affiliate creative assets are delivered to partners on time.
Align listings and affiliate offers with company-wide marketing campaigns and product pushes.

5. Reporting & Optimization Tools

Pull and organize performance data from AvantLink, GA4, and internal sales dashboards.
Track KPIs related to affiliate sales, marketplace ad performance (ACoS, CPC), and channel revenue trends.
Support campaign adjustments by surfacing keywords or competitive insights.

Skills and Qualifications

1–2 years of experience in e-commerce or affiliate marketing preferred
Required familiarity with Amazon Seller Central and/or affiliate platforms like AvantLink is highly desirable
Microsoft tools knowledge
Organizational acumen
Planning and prioritization
Excellent verbal and written communication skills
Strong attention to detail and ability to follow structured processes
Analytical mindset with basic experience in Excel or Google Sheets
Outgoing personality is a plus — ability to build rapport with affiliate partners and influencers
Highly organized with the ability to manage multiple tasks and deadlines
Enthusiasm for the firearms, tactical, or outdoor space is a plus
Bachelor’s Degree preferred, but not required

Team Collaboration

Marketing & Creative: For promotional assets and campaign planning
Customer Service & Operations: For resolving listing or order-related issues
Accounting: To coordinate affiliate invoice approval
Technology: To troubleshoot tracking or platform issues (e.g., product links on AvantLink)

Other Details

Full-time, on-site role
Occasional travel support for affiliate or industry events may be requested
Monthly performance metrics and reporting required

Career Progression Path
This role offers a clear path for advancement, starting from Associate to Specialist, with opportunities to grow into Sr. Specialist, Manager and Sr. Manager-level positions in e-commerce and affiliate marketing.

What We Offer

Competitive salary and benefits package
Opportunity to lead a growing Manufacturing Engineering Team
A dynamic work environment with a focus on innovation and continuous improvement
The chance to make a significant impact on the future of our production operations

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